Director & Franchisor
“Total immersion. Dedication & Insight. Commitment to fitness. Commitment to society.Helping people achieve that ultimate goal of becoming the best version of themselves is Sam Waller’s lifelong vision.After superseding his own fitness goals as a teenager, his drive and discipline continue forward, and he is now Franchisor of one of Australia’s top ten premier, boutique 24/7 gyms, Stepz Fitness.Starting out as a personal trainer in 2010, bootcamp instructor and group trainer (borne out of his own fitness commitments), he developed a passion for training teenagers who lack confidence, aiming to provide a high quality of fitness training to motivate and encourage the development of Australian Youth. This all happened while studying a law degree in Queensland.In 2013, Sam become franchisee of Stepz Fitness in St. Lucia, QLD, his first gym, and as the Managing Director (of Sam Waller Fitness Pty Ltd), he took control of all aspects of the business operations, including the marketing, accounts and payroll. Today there are 13 Stepz Gyms, 12 in Queensland, and one in New South Wales which opened in 2016.Keeping in momentum with fitness industry trends, Sam has created a unique hybrid franchise model merging 24/7 gym concepts with a dedicated group training classes, where the realisation of opportunities that exist in this area are now successfully being implemented. In 2017, Sam took ownership of the multi-national Stepz Fitness 24/7 franchise as Franchisor, taking his vision further, which includes global expansion. As Sam is now becoming one of the key ambassadors for the fitness industry in Australia, and as a trusted franchisor, he reflects on his early years and notes, “Becoming fit no matter what, has shaped my lifelong goal into that of providing the ideal training space helping people reach their physical/fitness goals. I hope many others will continue to share this passion with me”
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I believe in the power of simple yet powerful branding and communications to deliver tangible value business for business. With experience bridging the divide from business strategy right through to marketing execution and planning, I offer a rare hybrid of skills in what is an increasing media agnostic landscape.
Skilled at integrating communications throughout complex operational environments, I can help create a common language that bonds employees, inspires customers and reassures shareholders. Irrespective of industry, geography and culture, I know in theory and quickly prove in practice how to strengthen brand perception, improve interaction with customers, increase employee engagement and, ultimately, boost sales.
I have an effervescent personality – one of endless energy and optimism, which has helped in accelerating my most recent role into one of a leader. I can manage both up and down. I thrive in nurturing up and coming industry talent, and I am both admired and trusted by some of Australia’s most senior business leadership.
Specialties: Account Director, Senior Account Management, Business Development, Account Planning, Solution Selling, Solution Sales, Sales Planning, Forecasting, Project Management, Implementation of Marketing Campaigns, Telecommunications, People Development, People Management , Consumer Electronics Sector, IT Voice & Data, Managed Services, Consultative Selling,