Celebrity Trainer Now Owner of Stepz Benowa
The Stepz franchisor revealed that the latest franchisee to join the Stepz family is celebrity trainer Ivan Murray. The fitness icon has amassed an enviable resume in the health space, most recently helping former model and reality star Tziporah Malkah (previously Kate Fischer) shed more than 50kgs.
Murray and wife Julie have signed on as franchisees for the Stepz Fitness Benowa gym on the Gold Coast after downsizing their three gym operation in Nowra. Waller said the addition of the experienced fitness professionals was a huge boost to the network.
A Great Fit for the Franchise
“Ivan and Julie fit into the Stepz family very well. Their vision for the business and the way in which they operate are well aligned with Stepz Fitness values,” Waller said.
“In a franchise system it is rare to attract someone who already has owned many successful businesses in the same industry. The Stepz network is very excited to welcome Ivan and Julie.”
In a dual consultant/franchisee role, the celebrity trainer is sharing industry-specific advice and insights that will soon be handed down to the rest of the Stepz network.
But entering into a franchise wasn’t always the goal for Ivan and Julie. Waller revealed that the pair were initially apprehensive to join the network due to their previous industry experience. However after viewing the hybrid model in action at Dapto, the Murrays quickly changed their tune.
“Ivan was hesitant about joining any franchise network as they currently had a wealth of knowledge in the fitness industry. Already equipped with a strong knowledge of running multiple successful gym operations,” Waller said.
“But after I met with them at Dapto, they quickly saw a great opportunity. Ivan and Julie are both very hands-on owners. This is the type of partner we look for, particularly with the new Stepz concept expansion.”
Original Article posted by Inside Franchise Business – Read More